adidas ag
Retailguideline adidas Originals
![](https://www.inphusionmedia.com/wp-content/uploads/2022/04/Blueversions_London_1-1024x1024.jpg)
![](https://www.inphusionmedia.com/wp-content/uploads/2023/08/273174047_1355789941546789_2073516030436286229_n.jpg)
![](https://www.inphusionmedia.com/wp-content/uploads/2022/04/Blueversions_stand_1-960x1024.jpg)
![](https://www.inphusionmedia.com/wp-content/uploads/2023/08/273203250_118044280605158_292576881941386147_n.jpg)
Scope of Project
Give the space an exhibition feel with a “blue” touch.
Guidelines for windows and launchzones
Finalising production data.
Production of a slideshow/movie made of keyvisuals
![](https://www.inphusionmedia.com/wp-content/uploads/2022/04/Blueversions_London_2-e1692031293100-1024x1024.jpg)
![](https://www.inphusionmedia.com/wp-content/uploads/2022/04/Blueversions_tokyo_1-e1692031405802-1024x1024.jpg)
Project Summary
Agency: OFFCHIC UG
Work: Freelance Art Director
Client: adidas Originals
The second drop of the adidas second Blue Version Collection is available globally on April 13th 22 on adidas website, adidas flagship stores and selected retailer.