adizero F50 Tattoo pack

adidas ag

adidas football shoebox packaging

Here a little unboxing video with the shoebox

Project Summary

Brand design
Work: Freelance Art Director
Client: adidas Football

The Tattoo Pack adizero is represents the creativity and self-expression that only the very best players are capable of. The left and right boots feature separate motifs that bring to life the themes of “love” and “hate”. The right boot features a menacing black skull motif emphasising strength, power and hatred. The left boot is designed with bright colours and diverse designs including a rose design that symbolise a player’s love of the game.

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